Buildings of New England

Howard Johnson’s (Hojo’s) traces its beginnings to the late 1920s when the Boston native Howard D. Johnson (1887-1972) opened a series of ice cream stands at various locations along the South Shore of Massachusetts. By 1940, there were more than 125 restaurants from Maine to Florida and by the late 1950s there were approximately 500 along the east coast. In 1954 the company expanded to motor lodges (motels), eventually opening over 500 across the United States. The growth of the motel tied closely with 1950s legislation that authorized Interstate highways connecting cities via automobile, increasing traffic all across the country. Howard Johnson’s adopted a policy of acquiring real estate directly off highway exit ramps and often the parcels were large enough to include a restaurant and motor lodge. Specifically, many Howard Johnson’s Motor Lodges featured prominent signage and bright orange roof, to help motorists identify the motel while speeding down the interstate. The Kingston location here opened in 1956 along Rt. 3, connecting Boston and points north, to Cape Cod. While it’s iconic name and orange roof do not remain, the unique Googie-esque form of the lobby with very 50s weathervane remain as an important vestige of 1950s America.