Boston’s iconic Hood Milk Bottle has been an iconic fixture in the city’s built environment for decades, but do you know about the history behind it? The architectural oddity was born in 1933-4 in Taunton, Massachusetts, the brainchild of Arthur Gagner who created it as roadside attraction in which he could sell his homemade ice cream. The Milk Bottle beckoned to local families with its impressive size (the structure is 40 feet tall, 18 feet wide, weighs 15,000 pounds, and would hold 58,620 gallons of milk, if it were a real milk bottle)! As car ownership became commonplace, giant donuts, coffee pots, hot dogs, and other surreal shapes rose up on roadsides across the country, enticing motorists to pull over from the busy, new freeways. Gagner peddled sweet treats from his whimsical wooden stand for a decade before selling the building to the Sankey family, who also used it to sell ice cream. But by 1967, the bottle had been abandoned. In 1974, photographer Walker Evans took a Polaroid of the forlorn building, which brought Hood Milk, native to Charlestown, to the table. With a quote of $25,000 to repair it, Hood agreed to cover that cost if the Bottle could be renamed The Hood Milk Bottle, and the structure was to be located on City Hall Plaza, until the architect of the plaza called the Mayor’s Office stating their displeasure with that idea. They then contacted the newly relocated Boston Children’s Museum, who agreed to locate the bottle on their property. The Hood Milk Bottle was delivered to the Museum in 1977 from Quincy (where the repairs were made) on a barge with two fire boats steaming alongside, on a voyage the Hood Company dubbed the “Great Bottle Sail”, where it has remained to this day. It recently underwent a $350,000 renovation, restoring it to its former glory. So no crying over spilled milk!
That is wonderful!!! Love the whimsey!!
LikeLiked by 1 person